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Framing Your Ask to Inspire Unrestricted Major Gifts
Ask in a way that opens the door, not closes it
How you frame your ask changes everything. This guide shows you how to present your case so donors feel inspired to give unrestricted major gifts, giving you the flexibility to put their generosity to its highest and best use.
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What's Inside
Exactly what you need to ask in a way that opens the door, not closes it
The framing principles that lead to unrestricted gifts
Real examples of restricted vs. unrestricted language
A simple framework for structuring your case for support
Scripts you can adapt for your own organization
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