Insights & Strategy
The Major Gift Playbook
Practical, battle-tested major gift strategy written by Mary Petersen from 25 years in the field.
Fundraiser Scripts: What to Say Before, During, and After the Ask
Word-for-word fundraiser scripts for your next major gift ask, so you know exactly what to say before, during, and after the ask, whatever the donor's answer.
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Showing 5 articlesFundraiser Scripts: What to Say Before, During, and After the Ask
Word-for-word fundraiser scripts for your next major gift ask, so you know exactly what to say before, during, and after the ask, whatever the donor's answer.
The Difference Between Cultivation Activity and Meaningful Donor Progress in Moves Management
Moves management is often described as a process of moving donors from one stage of engagement toward a deeper relationship. But there is a critical distinction between being busy with cultivation and actually making progress.
Major Gift Moves Management for Nonprofits With Limited CRM Data and Small Development Teams
Major gift fundraising is often associated with sophisticated CRMs and large teams. Here is how small development shops can build an effective, disciplined moves management system with simple tools.
Building a Major Gift Pipeline From Your Existing Donor Base
Many nonprofits assume growing a major gift program requires constantly finding new wealthy prospects. The best place to find your next $25K donor is right in your current database.
The Major Donor Readiness Gap: How Nonprofits Can Identify What Must Be Fixed Before Asking for Large Gifts
Major gifts can transform a nonprofit. However, many organizations pursue major donors before building the internal foundation required to manage and steward transformational gifts.