What if they get upset? What if I ask for too much? What if they think I only want their money?Oh, for the love, fundraiser! We've got to stop having imaginary conversations with our donors and then making decisions on their behalf.In this episode of...
Want a stronger major gift year in 2027? Don’t wait until January to build the plan. In this episode of Hey Fundraiser!, Mary shares the 11 things she wants fundraisers to put in place before the year begins. You’ll learn how to map your revenue goal...
Where is your major gift program quietly leaking money? In this episode of Hey Fundraiser!, Mary walks through seven of the most common places she sees organizations leaving major gift revenue on the table, and most of them have nothing to do with ne...
Is your donor really stuck, or is your cultivation strategy stuck? In this episode of Hey Fundraiser!, Mary explains the difference between a touch and a move, and why activity alone does not create major gifts. You’ll learn how to give every donor i...
If your major gift opportunities sound like a menu of programs, you may be unintentionally teaching donors to restrict their giving. In this episode of Hey Fundraiser!, Mary goes deeper on Offers & Outcomes and shows how to position your work around ...
You found the perfect major gift prospect. Great capacity, strong giving history, real connection to your mission...and they will not respond. In this episode of Hey Fundraiser!, Mary tackles one of the hardest parts of major gift fundraising: gettin...
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