The Major Gift Ask Formula
This formula is an invaluable tool for any fundraiser. It helps you recognize key indicators that signal a donor is ready to give, and removes the guesswork from your solicitation efforts. This simple but powerful formula helps you secure donations with greater confidence and accuracy.
Know When to Ask
The "Major Gift Ask Formula" is an essential resource that provides a clear overview of when it's the right time to ask for a donation. This formula helps you determine the perfect moment to secure a major gift, ensuring your efforts are always well-timed and highly effective. This concise guide is designed to maximize your success.
DO NOT Make Another Ask Until You Run It Through The Major Gift Ask Formula™
If you’ve ever felt that ugh tension of not knowing whether to go for it or wait… you're not alone. That’s why I created the Major Gift Ask Formula™—to help you get out of the guessing game and into strategic, confident action.
Because when you know it’s the right time to ask…you show up differently. And donors can feel it.
- 5-Step Major Gift Ask Formula™
- Green Light Checklist
- The "Not Yet" Signals Cheat Sheet
- 6-Page Guidebook
This will only be available for a limited time, so claim yours today!
What You'll Get In This Guide:
- Gain Clarity & Confidence– Stop second-guessing your timing. This guide gives you a clear, step-by-step process to know exactly when a donor is ready for the ask.
- Save Time and Mental Energy – No more circling the same donor with endless cultivation. Use the formula to focus only on prospects who are truly ready.
- Make Strategic, Successful Asks – Align your timing with donor readiness so your asks feel natural, not forced—and are more likely to lead to a YES.
- Strengthen Donor Relationships – When you ask at the right time, you build trust, not tension. This guide helps you steward relationships in a way that feels authentic and effective.
Ready to get started?
Book a gameplan call with Hey Fundraiser