The Architecture of Donor Momentum: Rethinking Major Gift Moves Management Training

by: Mary PetersenPublished on: 25/04/2026

At Hey Fundraiser, I focus on building systems that allow fundraisers to engineer this momentum intentionally. Moves management is not about recording touches or logging meetings. It is about sequencing influence, insight, and timing in a way that aligns donor motivation with organizational need.

Major Gifts
The Architecture of Donor Momentum: Rethinking Major Gift Moves Management Training

What to Say When You Ask for Major Gifts

by: Mary PetersenPublished on: 24/04/2026

Stop saying 'support us at whatever level feels right.' Learn the exact 5-element ask formula, how to handle silence, and why specific numbers change everything.

Major Gifts
What to Say When You Ask for Major Gifts

Small Table Big Philanthropy: A Sneak Peek Inside the Book

by: Mary PetersenPublished on: 17/04/2026

Discover why 10 people around a table outperform 500 at a gala. The small table philosophy, the staircase model, and the 3-Year Rule that builds major gifts.

Major Gifts
Small Table Big Philanthropy: A Sneak Peek Inside the Book

The Psychology of Transformational Giving: Rethinking Major Donor Fundraising Training

by: Mary PetersenPublished on: 11/04/2026

Major donor fundraising is often taught as a system of moves, metrics, and milestones. I have seen countless frameworks built around prospect pipelines, wealth indicators, and ask amounts. While these tools have value, they miss something fundamental.

Major Gifts
The Psychology of Transformational Giving: Rethinking Major Donor Fundraising Training