The Architecture of Donor Momentum: Rethinking Major Gift Moves Management Training

by: Mary PetersenPublished on: 25/04/2026

At Hey Fundraiser, I focus on building systems that allow fundraisers to engineer this momentum intentionally. Moves management is not about recording touches or logging meetings. It is about sequencing influence, insight, and timing in a way that aligns donor motivation with organizational need.

Major Gifts
The Architecture of Donor Momentum: Rethinking Major Gift Moves Management Training

Rewiring Donor Psychology Through Audio: The Strategic Power of a Nonprofit Fundraising Podcast

by: Mary PetersenPublished on: 25/04/2026

At Hey Fundraiser, I approach podcasting not as a marketing add on, but as an ecosystem where narrative, behavioral insight, and donor psychology intersect.

Fundraising Management
Rewiring Donor Psychology Through Audio: The Strategic Power of a Nonprofit Fundraising Podcast

What to Say When You Ask for Major Gifts

by: Mary PetersenPublished on: 24/04/2026

Stop saying 'support us at whatever level feels right.' Learn the exact 5-element ask formula, how to handle silence, and why specific numbers change everything.

Major Gifts
What to Say When You Ask for Major Gifts

Small Table Big Philanthropy: A Sneak Peek Inside the Book

by: Mary PetersenPublished on: 17/04/2026

Discover why 10 people around a table outperform 500 at a gala. The small table philosophy, the staircase model, and the 3-Year Rule that builds major gifts.

Major Gifts
Small Table Big Philanthropy: A Sneak Peek Inside the Book