Donor Cultivation: 8 Mistakes You Don't Want to Make
Mistakes made during donor cultivation can cost you the relationship and the major gift! We're going to break down the biggest missteps that fundraisers make during cultivation so you can work hard to avoid them. If you can avoid these mistakes, you will be well on your way to sophisticated donor cultivation and closing large major gifts. Donor cultivation is building deep, long-lasting relationships. Think about how you build relationships with new friends or romantic partners, and the faux pas you work hard to avoid in those new relationships. The eight mistakes we're going to cover today are very similar. Learn:
- The common mistakes to avoid when conducting donor cultivation
- How to build deep, meaningful relationships with major gift donors and prospects
- Why a proactive approach in cultivation is the best
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