Asking for a donation is not about perfect wording or persuasive tricks. It is about creating a moment where another person clearly understands why your cause matters and how their contribution fits i... ...more
Major Gifts
January 31, 2026•4 min read

Major gift fundraising is often described in terms of numbers, gift sizes, and campaign targets. In reality, its true power lies in something far less visible. It is about designing a thoughtful struc... ...more
Major Gifts
January 31, 2026•4 min read

If your major gift strategy is “keep following up and hope they respond” - you don’t have a strategy. You have anxiety. ...more
Major Gifts
January 20, 2026•2 min read

Major gift fundraising is often described as a relationship driven activity, but in practice it is equally a discipline of judgment, timing, and strategic choice. ...more
Major Gifts
January 17, 2026•3 min read
